Driving Empire Brings Official 2026 NASCAR Season to Roblox with Daytona 500 Update

New NASCAR vehicles and official 2026 liveries arrive for The Great American Race at 1 p.m. ET on Friday, Feb. 13 DAYTONA BEACH, Fla. (Feb. 13, 2026) — NASCAR, in partnership with Voldex, are bringing brand new updates to Driving Empire on Roblox around the Great American Race with the launch of its highly anticipated 2026 NASCAR updates, including NASCAR CRAFTSMAN Trucks, a new Chevrolet Cup Car, official 2026 team liveries and a brand-new Daytona International Speedway map. Timed with the kickoff of the NASCAR season, the update delivers an exciting new experience in Roblox’s largest driving community. Following a joint win of two Roblox Innovation Awards, Driving Empire and NASCAR continue to set the standard for realism and automotive culture on the platform. The 2026 NASCAR season expands that legacy with new vehicles, fresh liveries, and reimagined events rolling out across the year. Since first partnering in 2024 to bring official vehicles and tracks to Roblox, Driving Empire and NASCAR have built one of the platform’s most successful motorsports experiences with their dedicated NASCAR World inside the game. The 2026 update continues that momentum, expanding the lineup and delivering even more ways for fans to connect with NASCAR inside Roblox. This year’s launch also introduces Ram to Driving Empire, coinciding with the brand’s real-world re-entry into NASCAR. Before the engines roar at the DAYTONA 500, players can join the Daytona race day activation in Driving Empire on Friday, Feb. 13 at 1:00 p.m. ET to watch the race live while driving on the track. The Great American Race kicks off the 2026 NASCAR season at Daytona International Speedway this Sunday, Feb. 15, at 2:30 p.m. ET, live on FOX, MRN and SiriusXM NASCAR Radio. Ram is a registered trademark of FCA US LLC.